Where AI belongs in your funnel, where it never belongs in an admission decision, and how to build the data discipline in between. Written for the person who owns the enrollment number.
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— Linda Haitani, founder of Ravenna Solutions
I ran an admissions software company for years, and this guide is written with real respect for how the work actually happens: the seasonal crunch, the committee room, the family on the phone at 4:45 on a Friday.
It assumes you already know the job of enrollment. It does not explain your funnel to you. What it does is draw the lines an enrollment leader now has to draw — where AI genuinely helps, where it must never reach, and what the data underneath has to look like for any of it to be trustworthy.
Sixteen chapters and a vendor appendix, organized in four parts.
How AI actually behaves, the hard line around applicant and family data, and the personal disciplines that make AI a working tool rather than a novelty.
The Enrollment Layer and workflow redesign, top-of-funnel marketing and family communication, the hard boundary at application review, and yield, financial aid, and re-enrollment.
Market intelligence and the strategic enrollment plan, CRM and data architecture you can trust, crisis and incidents, agents in admissions, and governing AI in enrollment.
Leading the enrollment team, playbooks for different school types, a glossary, and a quarterly-refreshed vendor landscape.
Every section carries a reading-level tag and a volatility mark, so a first pass and a board-prep pass follow different paths through the same guide.
The guide opens with "If AI Makes You Uneasy, Read This First." It is there because that reaction is a reasonable one to have about AI in admissions, and it deserves an honest answer rather than a workaround.
It assumes you already know the job of enrollment. It does not explain your funnel to you.
Not a book. A book about AI is out of date before it ships. Every section is marked evergreen, fast-moving, or volatile — and each quarter I re-verify the volatile and fast-moving material against what actually changed: new tools, new vendor moves, new rules, new evidence from schools.
Every updated edition opens with a What's New chapter showing exactly what moved since you last read.
Today's edition right in your web browser, plus the next quarterly edition free. Your access code arrives by email within minutes.
Every updated edition opens with a short What's New synthesis that answers exactly that — the quarter's real developments in one sitting. Skip an edition or three; one chapter catches you up.
No subscription, nothing recurring. Return whenever you like: the new edition is the complete, current book — every update since you left already folded in — plus a fresh read on what just changed.
The chapters point into a companion shelf of practical artifacts — the printable cards, diagnostics, and team activities that turn a chapter into something you can take into a room. The guide tells you what matters and in what order; the shelf gives you the artifact.
It grows every quarter, and what you reach is always the current version — nothing to re-download, nothing that goes stale in a folder.
The working version of the guide's planning method, run against your own market in your own AI account.
The day-one rules, the data line, the committee norms, the family statement, the agent diligence checklist, the posture worksheet.
The leadership posture self-diagnostic, and a journey-mapping activity built to run with your team.
The work being done end to end, including a flat projection report becoming a working decision tool.
Many readers expense the guide through professional development. Questions? linda@haitani.org
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